PENHALIGONS
'Portraits Chapter 1' Campaign
32 stores worldwide campaign rollout
3D bespoke displays created
Cutout figures
Window graphics
This campaign, early on in my work with fragrance manufacturer Penhaligons, involved the creation of 3D window displays containing an angled stage base, a victorian building cut to sit flush with the angled floor and cutout characters occupying the windows of these buildings. Each display needed to be created to fit the allotted window space for each of the 32 bespoke Penhaligons store locations so i adapted the provided artwork and made a huge amount of creative decision making to make each display consistent no matter the size. Perspective changes were made to the display floor graphics and building angles to give the illusion of depth for each unit to complete the magical victorian popup book look Penhaligons maintained for many of their campaigns.
As with all Penhaligons campaigns I built up each locations 3D displays from a selection of provided photoshop imagery and general look layouts.
Full window design featuring all the elements in place
Building plans
New Burlington Arcade location, installed displays
Regent Street location
Canary Wharf location
